{"title":"skincare","description":null,"products":[{"product_id":"raw-heal","title":"raw. HEAL stick","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uIArD_St_1Y\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp id=\"yui_3_17_2_1_1442804179627_1037\"\u003eHeal. All Natural Body Balm.\u003c\/p\u003e\n\u003cp\u003eOne of our most popular products, good for just about anything - use it on lips, hands, face and body!\u003c\/p\u003e\n\u003cp\u003eHealing body balm - works to heal skin on the face, lips, hands + body with nourishing ingredients. It comes in a stick for use on-the-go. Use as needed for dry skin, eczema, rashes, burns, under eye cream, sensitive baby skin or anything else that needs healing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRAW \u0026amp; Co\u003c\/li\u003e\n\u003cli\u003e100% all natural + safe ingredients\u003c\/li\u003e\n\u003cli\u003eHandmade in Alexandria, Minnesota\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cem\u003e\u003cstrong\u003eTHIS ITEM IS FINAL SALE. NO RETURNS.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eOrganic coconut oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eAlmond oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eVitamin E oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eBeeswax\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eShea butter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eOrganic calendula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eChamomile flowers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eLavender essential oils\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ATE Apparel","offers":[{"title":"stick","offer_id":5327131841,"sku":"","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/2207\/products\/raw_heal_stick.jpg?v=1740706308"},{"product_id":"dedcool-hand-body-lotion-taunt","title":"taunt hand + body lotion","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003eTHIS ITEM IS FINAL SALE. NO RETURNS.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDaily hydration starts here. DedCool's hand + body lotion softens, locks moisture in and scents your skin sensually with taunt all day long. Perfect for taking on-the-go, and adding your favorite scents all throughout your life. Packaging is aluminum, which can be endlessly recycled and meant to be refilled for on-the-go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTop: bergamot, fresh dew. Middle: floral, cassis. Bottom: vanilla, amber\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePour desired amount of product into hands, lather and massage over body and hands until absorbed. Refill when empty. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAbout DedCool\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ededcool was founded with generations of beauty expertise behind it. fragrance was carina’s passion from the very beginning. growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for carina to create dedcool. her love of scent and a general rejection of the way the fragrance industry operates, lit a fire under carina to create a modern 21st century definition of what fragrance means. it started humbly on instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. this resulted in relationships with stores, and boutiques to then cultivating dedcool.com.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DedCool","offers":[{"title":"8.5 oz","offer_id":49025161789724,"sku":"","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/2207\/files\/Screenshot_2026-01-03_at_10.59.25_AM.png?v=1767459605"},{"product_id":"hydration-lip-treatment","title":"hydration lip treatment","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003eTHIS ITEM IS FINAL SALE. NO RETURNS.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis clear, glossy lip treatment inspired by white pitaya and coconut can deeply hydrate your lips. These ingredients, in combination with shea butter and hyaluronic acid, help to relieve and prevent dryness and flakiness of the lips. Lock in moisture with this product to keep your lips soft and smooth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"64d54e3a21e76100e8c0bfac\" data-shogun-site-id=\"3b4d89a3-cfad-4eff-b8d9-95c8981e6c4a\" data-shogun-page-id=\"64d54e3a21e76100e8c0bfac\" data-shogun-page-version-id=\"65326b72c0033c00ccc53793\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"65326b73c0033c00ccc53cca\" data-region=\"main\"\u003e\u003cspan\u003e💧 Intense Hydration\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"64d54e3a21e76100e8c0bfac\" data-shogun-site-id=\"3b4d89a3-cfad-4eff-b8d9-95c8981e6c4a\" data-shogun-page-id=\"64d54e3a21e76100e8c0bfac\" data-shogun-page-version-id=\"65326b72c0033c00ccc53793\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"65326b73c0033c00ccc53cca\" data-region=\"main\"\u003e\u003cspan\u003e✨ Prevents Dryness\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"64d54e3a21e76100e8c0bfac\" data-shogun-site-id=\"3b4d89a3-cfad-4eff-b8d9-95c8981e6c4a\" data-shogun-page-id=\"64d54e3a21e76100e8c0bfac\" data-shogun-page-version-id=\"65326b72c0033c00ccc53793\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"65326b73c0033c00ccc53cca\" data-region=\"main\"\u003e\u003cspan\u003e🤍 Clear \u0026amp; Glossy\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"64d54e3a21e76100e8c0bfac\" data-shogun-site-id=\"3b4d89a3-cfad-4eff-b8d9-95c8981e6c4a\" data-shogun-page-id=\"64d54e3a21e76100e8c0bfac\" data-shogun-page-version-id=\"65326b72c0033c00ccc53793\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"65326b73c0033c00ccc53cca\" data-region=\"main\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Layer your lip treatment over your fav lip products or wear overnight as a hydrating sleep mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eESW Beauty\u003c\/li\u003e\n\u003cli\u003eWhite Pitaya Cocounut hydration lip treatment\u003c\/li\u003e\n\u003cli\u003eClean ingredients\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruetly-free\u003c\/li\u003e\n\u003cli\u003eSustainable\u003c\/li\u003e\n\u003cli\u003e50% PCR tube\u003c\/li\u003e\n\u003cli\u003eFree from Parabens, Phthalates, Formaldehyde and Sulfate Detergents\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.9 x 0.8 x 4.5 in\u003c\/li\u003e\n\u003cli\u003eWoman-owned company\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhite Pitaya:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA rich source of antioxidants that can hydrate and treat sunburn providing deep relief to dry, irritated skin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoconut:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eContains nourishing healthy fats and Vitamin E, that can prevent dryness keeping your lips moisturized and supple.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout ESW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eESW founder, Elina Sofia Wang, struggled with stomach ulcers throughout her teenage years, sparking a wellness journey in her early twenties. She shifted her dietary choices to whole foods and healthier alternatives and also made switches with her beauty routine, opting for clean skincare. Through these lifestyle changes, she encountered a gap in the market—a lack of skincare with both clean, effective formulas and a focus on healthier ingredients.\u003c\/p\u003e\n\u003cp\u003eWith nearly a decade of experience in the beauty industry working for her family business, Elina established her brand with a clear mission. She aspires to create sustainably-made skincare featuring non-toxic ingredients, with vegan and cruelty-free formulations, all inspired by the foods and beverages that aided her in her wellness journey. \u003c\/p\u003e","brand":"ATE Apparel","offers":[{"title":"white pitaya coconut","offer_id":47290975912220,"sku":"e0160","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/2207\/files\/Screenshot2024-02-18at11.36.13AM.png?v=1708277858"},{"product_id":"dedcool-xtra-milk-hand-wash","title":"xtra milk hand wash","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eTHIS ITEM IS FINAL SALE. NO RETURNS.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA gentle hand cleanser that adds moisture with every wash. Made with squalane, aloe, and marshmallow root for calmer, hydrated skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eTOP: BERGAMOT\u003c\/li\u003e\n\u003cli\u003eMIDDLE: WHITE MUSK\u003c\/li\u003e\n\u003cli\u003eBOTTOM: AMBER\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAbout DedCool\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ededcool was founded with generations of beauty expertise behind it. fragrance was carina’s passion from the very beginning. growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for carina to create dedcool. her love of scent and a general rejection of the way the fragrance industry operates, lit a fire under carina to create a modern 21st century definition of what fragrance means. it started humbly on instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. this resulted in relationships with stores, and boutiques to then cultivating dedcool.com.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DedCool","offers":[{"title":"Default Title","offer_id":49901574488348,"sku":"DEDXMBLT","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/2207\/files\/handwashxtramilk__1.jpg?v=1777235265"},{"product_id":"dedcool-taunt-body-lotion-1","title":"taunt body lotion","description":"\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003eTHIS ITEM IS FINAL SALE. NO RETURNS.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSeal in moisture with ur signature scent. This improved formula is lightweight, but deeply hydrating with ceramides, Snow Mushroom, and Meadowfoam oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eTAUNT: Sexy, luscious, angelic. Creamy and flirty. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTOP: BERGAMOT, FRESH DEW \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMIDDLE: FLORAL, CASSIS \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBOTTOM: VANILLA, AMBER\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAbout DedCool\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ededcool was founded with generations of beauty expertise behind it. fragrance was carina’s passion from the very beginning. growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for carina to create dedcool. her love of scent and a general rejection of the way the fragrance industry operates, lit a fire under carina to create a modern 21st century definition of what fragrance means. it started humbly on instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. this resulted in relationships with stores, and boutiques to then cultivating dedcool.com.\u003c\/p\u003e","brand":"DedCool","offers":[{"title":"8oz","offer_id":50668463391004,"sku":"","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/2207\/files\/bodylotiontaunt__1.jpg?v=1777235223"},{"product_id":"dedcool-xtra-milk-body-scrub","title":"xtra milk body scrub","description":"\u003cp\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eTHIS ITEM IS FINAL SALE. NO RETURNS.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eA skin reset for ur everything shower. Made with rice powder to gently exfoliate away dead skin and Kakadu plum to reveal brighter skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eTOP: BERGAMOT\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eMIDDLE: WHITE MUSK\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eBOTTOM: AMBER\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Squeeze product into hand and massage onto body to gently exfoliate. Rinse well. Use 1-2 times per week. Follow with the Xtra Milk body wash to cleanse and the lotion to lock in moisture and enhance scent!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAbout DedCool\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ededcool was founded with generations of beauty expertise behind it. fragrance was carina’s passion from the very beginning. growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for carina to create dedcool. her love of scent and a general rejection of the way the fragrance industry operates, lit a fire under carina to create a modern 21st century definition of what fragrance means. it started humbly on instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. this resulted in relationships with stores, and boutiques to then cultivating dedcool.com.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DedCool","offers":[{"title":"8.5oz","offer_id":50668474990876,"sku":"DEDXMBS","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/2207\/files\/bodyscrubxtramilk__2.jpg?v=1777235178"},{"product_id":"dedcool-hand-body-wash-01-taunt","title":"taunt hand + body wash","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTHIS ITEM IS FINAL SALE. NO RETURNS.\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eWash all over. Our hand + body wash features gentle ingredients that not only lather \u0026amp; cleanse – but also set the mood. Leaving you with only a sensual, warm scent long after the washing is done. Perfect for taking on-the-go, and adding your favorite scents all throughout your life. \u003c\/span\u003e\u003cspan\u003ePackaging is aluminum, which can be endlessly recycled and meant to be refilled for on-the-go\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTop: bergamot, fresh dew. Middle: floral, cassis. Bottom: vanilla, amber.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePour desired amount of product into hands, lather and massage on body or hands until cleansed. Rinse well. Refill when empty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAbout DedCool\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ededcool was founded with generations of beauty expertise behind it. fragrance was carina’s passion from the very beginning. growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for carina to create dedcool. her love of scent and a general rejection of the way the fragrance industry operates, lit a fire under carina to create a modern 21st century definition of what fragrance means. it started humbly on instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. this resulted in relationships with stores, and boutiques to then cultivating dedcool.com.\u003c\/p\u003e","brand":"DedCool","offers":[{"title":"8.5 oz","offer_id":50668504154396,"sku":"","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/2207\/files\/Screenshot2026-01-03at10.55.20AM.png?v=1767459351"},{"product_id":"dedcool-taunt-hand-wash","title":"taunt hand wash","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003eTHIS ITEM IS FINAL SALE. NO RETURNS.\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA gentle hand cleanser that adds moisture with every wash. Made with squalane, aloe, and marshmallow root for calmer, hydrated skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eTAUNT:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eTOP: BERGAMOT, FRESH DEW\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMIDDLE: FLORAL, CASSIS\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBOTTOM: VANILLA, AMBER\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAbout DedCool\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ededcool was founded with generations of beauty expertise behind it. fragrance was carina’s passion from the very beginning. growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for carina to create dedcool. her love of scent and a general rejection of the way the fragrance industry operates, lit a fire under carina to create a modern 21st century definition of what fragrance means. it started humbly on instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. this resulted in relationships with stores, and boutiques to then cultivating dedcool.com.\u003c\/p\u003e","brand":"DedCool","offers":[{"title":"8.5 oz","offer_id":51201226342684,"sku":"","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/2207\/files\/handwash_taunt_c4212509-681a-4f38-b037-dd6a52491136.webp?v=1738775109"},{"product_id":"smoothing-lip-treatment-1","title":"smoothing lip treatment","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003eTHIS ITEM IS FINAL SALE. 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She shifted her dietary choices to whole foods and healthier alternatives and also made switches with her beauty routine, opting for clean skincare. Through these lifestyle changes, she encountered a gap in the market—a lack of skincare with both clean, effective formulas and a focus on healthier ingredients.\u003c\/p\u003e\n\u003cp\u003eWith nearly a decade of experience in the beauty industry working for her family business, Elina established her brand with a clear mission. 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