dedcool air freshener - madonna lily

Expanding how you experience your fragrance. The Air Freshener is set to scent your car + closet + drawers. Hang in any space you’d like to scent. We suggest your car, your closet, your bathroom, your gym bag… you get the idea.

Take a whiff. This scent smells like stepping into an elevator with a hot person, shy glances and half smiles being exchanged, and getting off on the wrong floor just to smell it for a little longer.

• Top: clementine, gardenia
• Middle: woods, amber
• Bottom: wild berries

“My latest roadtrip game changer!”

• genderless
• no water
• nontoxic (safe for pets!)
• no parabens, phthalates, carcinogens, etda, fillers or animal biproducts
• biodegradable
• vegan
• carbon neutral
• organic extract
• 1% of sales donated to 1% for the planet

about dedcool

dedcool was founded with generations of beauty expertise behind it. fragrance was carina’s passion from the very beginning. growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for carina to create dedcool. her love of scent and a general rejection of the way the fragrance industry operates, lit a fire under carina to create a modern 21st century definition of what fragrance means. it started humbly on instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. this resulted in relationships with stores, and boutiques to then cultivating dedcool.com.